New York, NY  ·  Director / VP Opportunities

Meru
Patel

Paid Media Executive & Strategic Advisor

I build the systems, teams, and frameworks that turn media investment into lasting business outcomes - at Fortune 100 scale. 15+ years spanning B2B and B2C, from Amazon Ads to BMW and beyond.

Get in Touch View Work
Career Snapshot
$30M+
Media Budget
Under Management
15+
Years Paid
Media Experience
28%
Brand Lift
Amazon Ads
25%
Lead-to-Appt
Increase, BMW NA
Notable Clients
Amazon Ads BMW NA Fortune 100
Scroll
Brands I've Driven Results For
amazon ads
BMW
OMNICOM
IPG
Philosophy

Media is a
business tool,
not a channel.

01
Strategy Before SpendEvery dollar deployed against a clear business objective - not just a media metric or CPM.
02
Systems Over CampaignsBuilding frameworks and teams that scale far beyond any single activation or quarter.
03
C-Suite TranslationTurning complex channel data into language that drives executive decisions and builds lasting trust.
04
Team as MultiplierMy greatest output is the capability I leave behind in the teams I build and coach.
"Known for translating media complexity into business outcomes - at the C-suite level."

With a background in biomedical engineering and 15+ years in paid media, I bring an unusual combination of analytical rigor and creative strategy. I don't see channels - I see systems with inputs, outputs, and feedback loops that compound over time.

At Omnicom, KINESSO, and UM, I've embedded inside Fortune 100 teams to run their most complex media programs. The common thread: earn trust, build systems, deliver outcomes that stick.

Education
Rutgers University, School of Engineering
B.S. Biomedical Engineering  ·  Minor in Marketing
Career Impact at a Glance
$30M+
Media Budget Managed
15+
Years Experience
28%
Brand Lift Increase
40%
Faster Campaign Launch
3
Fortune 100 Clients
Experience

Where I've
built & led

Sep 2025 - Present
Omnicom
Media Group
Client: ExxonMobil
Associate Director, Paid Media
  • Primary paid media lead for ExxonMobil managing $20M+ annual budget across paid social, LinkedIn, and premium content amplification (Forbes, TED, WSJ, Reuters).
  • Built Predictive LAL workstreams across Business Leaders and Policy Leaders segments - driving measurable lift in brand consideration among enterprise decision-makers.
  • Lead multiple direct report managers and cross-functional teams; present performance strategy directly to senior stakeholders and clients.
Enterprise B2BEnergyLinkedInLeadership$20M+ Budget
Feb 2024 - Oct 2025
KINESSO
(IPG)
Client: Amazon Ads
Senior Manager, Paid Social
  • Led paid social for Amazon across Meta, TikTok, LinkedIn, and Pinterest - managing $25M+ annual budget and driving 28% Brand Lift across enterprise B2B segments.
  • Built paid social Center of Excellence with standardized frameworks that accelerated campaign launches by 40% across 10+ global markets.
  • Partnered with data science teams on MMM and MTA modeling to connect paid social investment to pipeline and revenue outcomes.
ABMB2B SaaSBrand LiftGlobal$25M+ Budget
Apr 2022 - Feb 2024
KINESSO
(IPG)
Client: BMW NA & BMW Financial Services
Manager, Paid Social
  • Full-funnel paid social lead for BMW North America and BMW Financial Services - engineered swim-lanes media system connecting upper-funnel video to lower-funnel retargeting.
  • Drove measurable improvements in Lead-to-Appointment rates through audience architecture and creative strategy across Meta and TikTok.
AutomotiveFull-FunnelMetaTikTokCPL
Mar 2021 - Feb 2022
Buy-Rite Wine
& Liquor
Franchise
General Manager, Marketing
  • Owned full P&L, operations, and growth strategy for franchise location - drove 30% revenue growth ($800K) through digital-to-inventory media strategy.
P&LFranchiseRevenue Growth
Mar 2019 - Jan 2021
All In One
Networking
Agency
Business & Performance Growth Manager
  • Owned paid social, search, display, programmatic, and affiliate campaigns for consumer and financial services clients - reduced CPL by 35% and drove 30% revenue growth.
  • Built attribution models and reporting frameworks from scratch; managed performance across 15+ client accounts simultaneously.
PerformanceAffiliateAttributionCPL
2012 - 2018
Earlier
Career
Agency & Contract Roles
Media Buying Lead & Senior Analyst
  • Shock Media Group (2016-2018) - scaled beauty and wellness brands via UGC-first frameworks, increasing ROI by 40% across paid social and display.
  • 4th Gear Media (2012-2015) - senior paid social and search analyst; built foundational expertise in performance media, SEM, and audience optimization.
UGCSEMPerformanceBeauty & Wellness
Core Expertise

The toolkit
that delivers

◈
Enterprise B2B Strategy
ABM frameworks, C-suite communication, brand-to-demand architecture at Fortune 100 scale.
◎
P&L & Budget Stewardship
$30M+ in managed media investment with strict brand safety, legal compliance, and ROI accountability.
⬡
Full-Funnel Performance
Paid social and search across LinkedIn, Meta, Google, TikTok, CTV, Pinterest, Reddit - at scale.
◇
Team Leadership & Coaching
Building hierarchical teams, Center of Excellence development, structured coaching frameworks.
◍
Media Mix Modeling
Cross-channel attribution, incrementality testing, AI-driven optimization, and investment frameworks.
◐
Stakeholder Relations
Trusted C-suite advisor translating media complexity into boardroom-ready business strategy.
Certifications

Platform certified

Meta Blueprint
LinkedIn Marketing Strategy
TikTok Media Buying
Pinterest Advertising
Google Ads & Search
HubSpot Inbound Marketing
Let's Talk

Ready to build
something exceptional?

Open to Director and VP roles in paid media, growth, and media strategy. Let's connect.

patelmeru88@gmail.com LinkedIn
Location
Dunellen, NJ
/ New York, NY
Availability
Open to full-time
Director / VP roles
Preferred
Hybrid or remote
NYC metro preferred
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