New York, NY  ·  Director / VP Opportunities

Meru
Patel

Paid Media Executive & Strategic Advisor

I build the systems, teams, and frameworks that turn media investment into lasting business outcomes – at Fortune 100 scale. 11+ years spanning B2B and B2C, from ExxonMobil to Amazon Ads to BMW.

Get in Touch View Work
Career Snapshot
$30M+
Media Budget
Under Management
11+
Years Paid
Media Experience
28%
Brand Lift
Amazon Ads
25%
Lead-to-Appt
Increase, BMW NA
Notable Clients
ExxonMobil Amazon Ads BMW NA Fortune 100
Scroll
Brands I've Driven Results For
ExxonMobil
amazon ads
BMW
OMNICOM
IPG
Philosophy

Media is a
business tool,
not a channel.

01
Strategy Before SpendEvery dollar deployed against a clear business objective – not just a media metric or CPM.
02
Systems Over CampaignsBuilding frameworks and teams that scale far beyond any single activation or quarter.
03
C-Suite TranslationTurning complex channel data into language that drives executive decisions and builds lasting trust.
04
Team as MultiplierMy greatest output is the capability I leave behind in the teams I build and coach.
"Known for translating media complexity into business outcomes – at the C-suite level."

With a background in biomedical engineering and 11+ years in paid media, I bring an unusual combination of analytical rigor and creative strategy. I don't see channels – I see systems with inputs, outputs, and feedback loops that compound over time.

At Omnicom, KINESSO, and UM, I've embedded inside Fortune 100 teams to run their most complex media programs. The common thread: earn trust, build systems, deliver outcomes that stick.

Education
Rutgers University, School of Engineering
B.S. Biomedical Engineering  ·  Minor in Marketing
Career Impact at a Glance
$30M+
Media Budget Managed
11+
Years Experience
28%
Brand Lift Increase
40%
Faster Campaign Launch
3
Fortune 100 Clients
Experience

Where I've
built & led

Sep 2025 – Present
Omnicom
Media Group
Client: ExxonMobil
Associate Director, Paid Media
  • Executive point of contact for ExxonMobil C-suite, translating media performance into strategic corporate narrative and growth goals.
  • Built hierarchical coaching frameworks that elevated team to independent workstream ownership across complex national campaigns.
  • Redesigned reporting workflows between agency and client leadership – cutting approval cycles and accelerating speed-to-market.
Enterprise B2BEnergyBrand SafetyLeadership
Feb 2023 – Oct 2025
KINESSO
(IPG)
Client: Amazon Ads
Senior Manager, Paid Social
  • Architected global B2B brand awareness strategy shifting Amazon Ads paid social to upper-funnel enterprise positioning – driving 28% Brand Lift.
  • Built ABM media approach with sales teams, targeting decision-makers at priority enterprise accounts to accelerate pipeline warm-up.
  • Founded internal Center of Excellence; standardized frameworks enabled team to launch campaigns 40% faster.
ABMB2B SaaSBrand LiftGlobal
Apr 2022 – Feb 2023
UM
(IPG)
Client: BMW North America
Manager, Paid Social
  • Engineered swim-lanes media system – upper-funnel video feeding lower-funnel retargeting – that increased Lead-to-Appointment rates by 25%.
  • Piloted AR-driven creator content strategy that significantly outperformed polished TV-style ads on cost per lead and engagement.
AutomotiveAR CreativeMetaTikTok
2011 – 2022
Earlier
Career
Agency & In-House Roles
GM, Growth Manager, Media Buying Lead & Analyst Roles
  • Buy-Rite Wine & Liquor – drove 30% revenue growth via digital-to-inventory media strategy as General Manager of Marketing & Operations.
  • All In One Networking – reduced CPL by 35% for 15+ service businesses through landing page optimization and AI-segmented targeting.
  • Shock Media Group, 4th Gear Media, SEO 24/7 – foundational expertise in performance media, affiliate, and search optimization.
P&LPerformanceSEO/SEMFranchise
Core Expertise

The toolkit
that delivers

◈
Enterprise B2B Strategy
ABM frameworks, C-suite communication, brand-to-demand architecture at Fortune 100 scale.
◎
P&L & Budget Stewardship
$30M+ in managed media investment with strict brand safety, legal compliance, and ROI accountability.
⬡
Full-Funnel Performance
Paid social and search across LinkedIn, Meta, Google, TikTok, CTV, Pinterest, Reddit – at scale.
◇
Team Leadership & Coaching
Building hierarchical teams, Center of Excellence development, structured coaching frameworks.
◉
Media Mix Modeling
Cross-channel attribution, incrementality testing, AI-driven optimization, and investment frameworks.
◐
Stakeholder Relations
Trusted C-suite advisor translating media complexity into boardroom-ready business strategy.
Certifications

Platform certified

Meta Blueprint
LinkedIn Marketing Strategy
TikTok Media Buying
Pinterest Advertising
Google Ads & Search
HubSpot Inbound Marketing
Let's Talk

Ready to build
something exceptional?

Open to Director and VP roles in paid media, growth, and media strategy. Let's connect.

patelmeru88@gmail.com LinkedIn 646-734-5493
Location
Dunellen, NJ
/ New York, NY
Availability
Open to full-time
Director / VP roles
Preferred
Hybrid or remote
NYC metro preferred